Vaccines and its vital role in public health have long been controversial, and COVID-19 has only served to heighten fear and distrust towards vaccines, even among people who previously were not. But when experts point out that those who refuse vaccinations are often the “noisy few”, how do we cut through the noise, and make sure that the vaccines get into people’s arms, and ultimately save lives? What lessons can we learn from COVID-19 to improve vaccination strategies around the world? Nina Schwalbe, principal visiting fellow at the United Nations University International Institute for Global Health, as well as Adjunct Asst Prof at Columbia University’s Mailman School of Public Health, shares her thoughts with decades of experience working in immunisation and public health.

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