Navigating the art world is tricky - being creative and producing art is one thing, but navigating the business side of being a successful artist requires one to also be an entrepreneur, marketer, accountant, sales expert, inventory manager, social media strategist, and so much more. It can be quite overwhelming. So that's where an artist coach comes in, bringing their expertise to the intersection of creativity and personal growth. We speak to Melor Mokhtar, an artist coach who helps artists achieve their career goals and guide them through their challenges, to discuss why she believes in unleashing the business potential within every artist, and how she goes about doing that. 

Image credit: Melor Mokhtar

Produced by: Juliet Jacobs

Presented by: Juliet Jacobs

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Categories:  visual arts,  Women in Business,  managing,  personal development

Tags:  artist coach,  art market,  Melor Mokhtar,  the bigger picture,  live and learn,  arts,  creative industry,  visual arts,  business,