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Election Discounts & Promotions - Clever Marketing Or Genuine CSR?

25 mins·12:00, 22 Nov 2022
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Election Discounts & Promotions - Clever Marketing Or Genuine CSR?

25 mins
·
12:00, 22 Nov 2022
·

Guest: Chin Ren Yi, Co-Founder, myBurgerLab

During the polling day last Saturday, many businesses gave discounts and promotions to Malaysians who voted. But were businesses really helping and encouraging people to vote or was this just clever marketing? We speak to Chin Ren Yi, Co-Founder of myBurgerLab to better understand the drivers behind the marketing approach during elections and how effective it is.

Image Credit: Getty Images

Presenter: Christine Wong, Lily Chai

Producer: Jeremy Ng, Lily Chai

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