Are Reviews Helpful For Businesses?
Praba Shanmugam, GM of KawKawVeg
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Recently over the weekend, Apple has removed all customer reviews from its online store. Apple’s choice means that customers can’t provide useful feedback on the products available in Apple’s store - especially if a product might be bad. But as more purchasing decisions relies on reviews, is this a bad move from Apple? Are reviews helpful for businesses?
Produced by: Christine Wong
Presented by: Jeff Sandhu & Arvindh Yuvaraj
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