BFM 89.9
The Business Station
BFM 89.9
The Business Station
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17 mins
8 mins
23 mins
Nike has been experimenting heavily with augmented reality for a few years now, and the company is continuing to work on new experiences powered by the technology. The sportswear giant is now introducing Nike Fit, a feature that uses a combination of computer vision, scientific data, artificial intelligence and recommendation algorithms to scan your feet and find the right shoe fit for you.
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