A new survey by Adzooma found 55.7% of people would unfollow a brand because of the way they spoke online. The research tried to show what customers actually feel about brands with strong personalities and how it would influence their purchasing decisions. 

Produced by: Richard Bradbury

Presented by: Audrey Raj and Freda Liu

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  Social media,  branding,  consumer awareness,  trust,  loyalty,  Personal Finance,  Personal Development,  Managerial Resources/Development,  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship,  SME