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Be A Friendly Brand

19 mins·12:00, 23 Sept 2020
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Be A Friendly Brand

19 mins
·
12:00, 23 Sept 2020
·

A new survey by Adzooma found 55.7% of people would unfollow a brand because of the way they spoke online. The research tried to show what customers actually feel about brands with strong personalities and how it would influence their purchasing decisions. 

Presenter: Audrey Raj and Freda Liu

Producer: Richard Bradbury

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