BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved

Recommended
1 hr 19 mins
39 mins
34 mins
Customer satisfaction is the end goal of any form of marketing. But getting there isn’t always easy. Here are three ways user stories can help marketers and brands better understand that core demographics, while creating deeper engagement in the process.
Presenter: Arvindh Yuvaraj & Freda Liu
Producer: Christine Wong
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