Brown, Beige and Boring - Why Are Products For Older People So Bad?
Dr. Saiful Hasley Ramli, PhD (Co-Design) @ Sheffield Hallam University - field of expertise: sensitivity product design
As the market for products aimed at older users explodes, some entrepreneurs are turning to a radical idea: actually get the customers involved.
Produced by: Christine Wong
Presented by: Richard Bradbury, Freda Liu, & Arvindh Yuvaraj
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