BFM 89.9
The Business Station
BFM 89.9
The Business Station
Brown, Beige and Boring - Why Are Products For Older People So Bad?
Brown, Beige and Boring - Why Are Products For Older People So Bad?
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38 mins
36 mins
35 mins
As the market for products aimed at older users explodes, some entrepreneurs are turning to a radical idea: actually get the customers involved.
Presenter: Richard Bradbury, Freda Liu, & Arvindh Yuvaraj
Producer: Christine Wong
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