As the market for products aimed at older users explodes, some entrepreneurs are turning to a radical idea: actually get the customers involved.

Produced by: Christine Wong

Presented by: Richard Bradbury, Freda Liu, & Arvindh Yuvaraj

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Tags:  ageing,  retirement,  brown,  beige,  boring,  ,  Consumer Goods/Services,  Personal Finance,  Personal Development,  Managerial Resources/Development