What do Elon Musk, Bob Iger, and Tim Cook have in common? They’re all in charge of massive companies… and they’re all on social media. Having the head of your company show their human side online can be good for branding, but one wrong Tweet could spell a PR nightmare and financial disaster all the same.

Produced by: Freda Liu & Audrey Raj & Arvindh Yuvaraj

Presented by: Freda Liu & Audrey Raj & Arvindh Yuvaraj

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Tags:  Management,  Social Media,  Boss,  PR,  Branding,  Personal Finance,  Personal Development,  Managerial Resources/Development