Businesses now need to effectively manage customer service via digital platforms as more customers find convenience in social media over making a phone call or email enquiry. Do you prefer chatting with a bot to speaking to a customer service agent? You may not have a choice soon, apparently.

Produced by: Audrey Raj

Presented by: Audrey Raj and Freda Liu

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Tags:  Customer support,  CRM,  CX,  automation,  digital transformation,  whatsapp business,  Personal Development,  Managerial Resources/Development,  Entrepreneur Resources/Development,  Personal Development,  Entrpreneurship,  SME