Researchers from Princeton claim thousands of online shopping sites - from J.Crew to Walmart - are using dark patterns to deceive users. From using fake customer testimonials to shaming customers who try to leave, we look at the ways these sites convince you to buy more or give up more data.

Produced by: Richard Bradbury & Freda Liu & Audrey Raj

Presented by: Richard Bradbury & Freda Liu & Audrey Raj

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Tags:  online shopping,  e-commerce,  data privacy,  dark pattern,  web design,  Internet, e-Business, e-commerce,  Telecom, IT, Technology,  Personal Finance,  Personal Development,  Managerial Resources/Development