Boom Or Doom For Marketeers
Sylvester Hiew, Associate Strategy Director of FOREFRONT
Many businesses are currently being tested on their resilience to keep their brand alive. It goes without saying that digital is more reliant than ever and will be the deciding factor in whether they make it through these tough times ahead. We learn what are some of the key factors in marketing your brand during a crisis.
Produced by: Jeff Sandhu
Presented by: Jeff Sandhu and Freda Liu
Download the BFM mobile app. Stay at home and stay up-to-date.