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The Toy Industry Proves Escapism Sells

Eugene Tee, HELP University

26-Feb-21 12:00

The Toy Industry Proves Escapism Sells

Many people have been frustrated, stressed, and worried throughout the pandemic; the toy industry has benefited greatly from that stress. It turns out when we go through tough times, most of us want to feel like we’re kids all over again. Here’s how retailers can take advantage of that.

Produced by: Christine Wong

Presented by: Freda Liu and Richard Bradbury


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Categories:  Personal DevelopmentEntrpreneurshipSME

Tags:  Retailtoysmarket trendsretail strategypsychologyescapism


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