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The Toy Industry Proves Escapism Sells

16 mins·12:00, 26 Feb 2021
podcast image

The Toy Industry Proves Escapism Sells

16 mins
·
12:00, 26 Feb 2021
·

Many people have been frustrated, stressed, and worried throughout the pandemic; the toy industry has benefited greatly from that stress. It turns out when we go through tough times, most of us want to feel like we’re kids all over again. Here’s how retailers can take advantage of that.

Presenter: Freda Liu and Richard Bradbury

Producer: Christine Wong

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