Spending Millions On A Flop & Why It’s Paid Off
Arvindh Yuvaraj, BFM's Popcorn Culture
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WarnerMedia spent $70m on Zach Snyder’s remake of the widely panned ‘Justice League’, despite previously forking out $300m on one of the most expensive films ever made. We discuss if the #releasethesnydercut fan movement sets a precedent for future remakes, what this means for movie studios and streaming services, as well as why giving your fans exactly what they want is one of the most powerful things any brand can do.
Produced by: Audrey Raj
Presented by: Audrey Raj and Freda Liu
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