Nothing Lasts: Forever 21
Forever 21 is yet another major brand that has struggled to survive in changing times. Them filing for bankruptcy reflects a shift in the way young people shop. There are lessons to be learned here about shopping behavior, generational gaps, and how some brands - no matter how huge - can lose their market share in a short amount of time.
Produced by: Christine Wong
Presented by: Richard Bradbury, Jeff Sandhu, & Arvindh Yuvaraj
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