BFM 89.9
The Business Station
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Forever 21 is yet another major brand that has struggled to survive in changing times. Them filing for bankruptcy reflects a shift in the way young people shop. There are lessons to be learned here about shopping behavior, generational gaps, and how some brands - no matter how huge - can lose their market share in a short amount of time.
Presenter: Richard Bradbury, Jeff Sandhu, & Arvindh Yuvaraj
Producer: Christine Wong
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