How Should We Brand Malaysia For Tourists?
Richard Bradbury | Jeff Sandhu | Arvindh Yuvaraj
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
The Malaysian Association of Tour and Travel Agents (MATTA) is cautiously optimistic that the tourism industry can grow despite global slowdown and a dip in last year’s numbers. So how best should we brand ourselves to attract for tourist? Have we fallen behind in marketing our unique culture and attractions to neighbouring countries?
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.