BFM 89.9
The Business Station
India’s TikTok Stars, and why they’ll need Instagram
8 mins·12:45, 2 Jul 2020
India’s TikTok Stars, and why they’ll need Instagram
8 mins
·
12:45, 2 Jul 2020
·
Recommended
1 hr 22 mins
42 mins
51 mins
The Narendra Modi government’s decision to ban TikTok has left thousands of Indian content creators in the lurch.
The short-form video sharing platform, which took India by storm a couple of years back, gave rise to a whole new breed of celebrities in the country: the TikTok stars.
Besides enjoying massive fan following on the Bytedance-owned app, these creators have been earning from TikTok via brand endorsements. Some even left their stable jobs to create content on TikTok.
Presenter: Jeff Sandhu, Freda Liu, and Richard Bradbury
Producer: Richard Bradbury
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