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India’s TikTok Stars, and why they’ll need Instagram

8 mins·12:45, 2 Jul 2020
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India’s TikTok Stars, and why they’ll need Instagram

8 mins
·
12:45, 2 Jul 2020
·

The Narendra Modi government’s decision to ban TikTok has left thousands of Indian content creators in the lurch.

The short-form video sharing platform, which took India by storm a couple of years back, gave rise to a whole new breed of celebrities in the country: the TikTok stars.

Besides enjoying massive fan following on the Bytedance-owned app, these creators have been earning from TikTok via brand endorsements. Some even left their stable jobs to create content on TikTok.

Presenter: Jeff Sandhu, Freda Liu, and Richard Bradbury

Producer: Richard Bradbury

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