JPMorgan Uses AI To Write Better Ads
20-Aug-19 12:45
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JP Morgan Chase, the largest bank in the US, has started using AI to craft better, more effective ads. Apparently the use of algorithms and data analytics has produced copy and marketing material with a higher conversion rate than those written by their human counterparts.
Produced by: Christine Wong
Presented by: Jeff Sandhu, Arvindh Yuvaraj, & Freda Liu
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Categories: Technology, Medical Innovation and Technology, Tech, Personal Finance, Investments, Financial Literacy, Young Finance, Personal Development, Entrepreneurship, SME
Tags: Advertising, Marketing, Artificial Intelligence, Technology,
