BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  McDonald’s Hands Out Free Books To Encourage Children To Read More

McDonald’s Hands Out Free Books To Encourage Children To Read More

Richard Bradbury | Jeff Sandhu | Arvindh Yuvaraj

04-Feb-19 12:00

McDonald’s Hands Out Free Books To Encourage Children To Read More

McDonald’s has replaced its famous Happy Meal toys with Roald Dahl books in its New Zealand stores to encourage children to read more. The fast food chain will hand out 800,000 books by the beloved children’s author for the next six weeks. Six specially-created books will be given to young diners as part of the Happy Meal programme, including Wonderful Mr Willy Wonka, Matilda, Fantabuluos BFG, Lucky Charlie Bucket, Brave Little Sophie and Marvellous Miss Honey.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  FoodFashionPersonal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurshipSME

Tags:  McDonaldsReadingEducationCSR


Share this podcast




Play / Pause

Listen now : Popcorn Culture

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Kelvin Chong, Managing Director, Schaeffler Malaysia

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Ringgit & Sense

10:05 AM

Open For Business

Derek Tan, CEO, Sonicboom

11:05 AM

Tech Talk

Shajahan Iqbal, CTO, 3OPP

12:00 PM

Enterprise Biz Bytes

Kevin Brockland, Founder and Managing Partner of Indelible Ventures, and Malaysia Director of the Founder Institute

1:00 PM

The Breakfast Grille Repeat

Kelvin Chong, Managing Director, Schaeffler Malaysia

2:05 PM

Live & Learn

3:05 PM

Beyond the Ballot Box

tbc

4:05 PM

Health & Living

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture

9:00 PM

I Love KL

10:00 PM

Back To Back