Aren Yip, Malaysia Country Manager at Airwallex, joins us to unpack what's driving this borderless shopping culture. He discusses the outsized role of influencers, the critical importance of localised payments, and the ‘mental hurdles’ local SMEs must overcome to seize this massive international opportunity.

We discuss:

Why Malaysians are more confident and frequent cross-border shoppers than the global average.
The three drivers of this trend: global media, sales promotions, and trust.
The outsized role of influencers, with 76% of Malaysians swayed by them.
The critical importance of localised payments (like FPX and e-wallets) for conversion.
The opportunities and ‘mental hurdles’ for Malaysian SMEs looking to export.

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