In a lot of businesses, leaders head into introducing their products or services assuming that people are in a great frame of mind to buy. The mantra goes that all they have to do is cut through the noise, grab the customer’s attention and everything will be perfect. 

But this is a myth.

Produced by: Richard Bradbury

Presented by: Audrey Raj and Freda Liu

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Tags:  Marketing,  consumer fatigue,  emotional fatigue,  COVID-19,  ecommerce,  Personal Development,  Managerial Resources/Development,  Entrepreneur Resources/Development,  Personal Development,  Entrpreneurship,  SME