People are Exhausted. How Can You Inspire Them To Buy A Product?
Andrew Tan, Fishermen Digital
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In a lot of businesses, leaders head into introducing their products or services assuming that people are in a great frame of mind to buy. The mantra goes that all they have to do is cut through the noise, grab the customer’s attention and everything will be perfect.
But this is a myth.
Produced by: Richard Bradbury
Presented by: Audrey Raj and Freda Liu
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