BFM 89.9
The Business Station
Pre-Pandemic Data is Pretty Much Invalid Now
21 mins
·
12:00, 15 Jul 2021
·
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Companies have constantly relied on market research to understand their target audience. However, the pandemic has seen a huge change habits, such as people taking less showers to supporting more local businesses and shopping sustainability. A report by Vase.ai, a company that deals with market research and industry insights, found that with the new normal came a whole new generation of consumers with newfound habits, concerns and needs. This has caused all past data before the pandemic to become useless.
Image Credit: Lukas | Pexels
Presenter: Arvindh Yuvaraj, Christine Wong and Richard Bradbury
Producer: Arvindh Yuvaraj
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