BFM 89.9
The Business Station
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46 mins
45 mins
33 mins
From Deadpool to Aviation Gin and now Mint Mobile, Ryan Reynolds has proven to be a marketing genius… or at least the team behind the icon is. As brands flood to the Superbowl to get their 30 seconds of fame for a whopping $5Mil, Reynolds opted to do the opposite and advertise in print media instead. The results are hilarious and wildly effective.
Presenter: Richard Bradbury, Arvindh Yuvaraj, & Freda Liu
Producer: Christine Wong
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