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The Hidden Treasure Of Digital Piracy

7 mins·12:00, 30 Jan 2019
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The Hidden Treasure Of Digital Piracy

7 mins
·
12:00, 30 Jan 2019
·

Research analysis by faculty in Indiana University’s Kelley School of Business and two other schools found that moderate level of piracy can have a positive impact on the bottom line for both the manufacturer and retailer -- and not at the expense of the consumers.

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