‘Tim Cook Doctrine’ Might Be Apple’s Most Expensive Endeavor Yet
Apple is the greatest tech giant in the world, and it got there on the shoulders of the iPhone and other revolutionary products. But Apple hasn’t had a breakthrough product in years and it’s starting to show in sales and revenue. Now, the company is spending billions on R&D to spark its next golden age under the stewardship of Tim Cook.
Produced by: Christine Wong
Presented by: Richard Bradbury, Freda Liu, & Arvindh Yuvaraj
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