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Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  ‘Tim Cook Doctrine’ Might Be Apple’s Most Expensive Endeavor Yet

‘Tim Cook Doctrine’ Might Be Apple’s Most Expensive Endeavor Yet

05-Aug-19 12:30

‘Tim Cook Doctrine’ Might Be Apple’s Most Expensive Endeavor Yet

Apple is the greatest tech giant in the world, and it got there on the shoulders of the iPhone and other revolutionary products. But Apple hasn’t had a breakthrough product in years and it’s starting to show in sales and revenue. Now, the company is spending billions on R&D to spark its next golden age under the stewardship of Tim Cook.


Produced by: Christine Wong

Presented by: Richard Bradbury, Freda Liu, & Arvindh Yuvaraj


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Tags:  AppleiPhoneTim CookTechnologyPersonal FinancePersonal DevelopmentManagerial Resources/DevelopmentTechnology news, reviews

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