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‘Tim Cook Doctrine’ Might Be Apple’s Most Expensive Endeavor Yet
10 mins·12:30, 5 Aug 2019
‘Tim Cook Doctrine’ Might Be Apple’s Most Expensive Endeavor Yet
10 mins
·
12:30, 5 Aug 2019
·
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Apple is the greatest tech giant in the world, and it got there on the shoulders of the iPhone and other revolutionary products. But Apple hasn’t had a breakthrough product in years and it’s starting to show in sales and revenue. Now, the company is spending billions on R&D to spark its next golden age under the stewardship of Tim Cook.
Presenter: Richard Bradbury, Freda Liu, & Arvindh Yuvaraj
Producer: Christine Wong
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