BFM 89.9
The Business Station
A Creeping Trend: Unethical Copyright Clauses in RFPs
33 mins·12:00, 29 Sept 2021
A Creeping Trend: Unethical Copyright Clauses in RFPs
33 mins
·
12:00, 29 Sept 2021
·
Recommended
1 hr 27 mins
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46 mins
More parties have begun to speak out against “highly prejudicial clauses” in requests for proposals (RFPs), tenders or pitches that explicitly demand automatic ownership of agencies’ intellectual property, regardless of if they subsequently win the job. We discuss this creeping trend, how all parties can safeguard their rights, and if there’s a win-win for creatives and advertisers in this situation.
Image Credit: Campaign Brief Asia
Presenter: Audrey Raj and Freda Liu
Producer: Audrey Raj
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