BFM 89.9
The Business Station
What Kind Of Advertisement Actually Works On You?
22 mins·12:00, 25 Sept 2019
What Kind Of Advertisement Actually Works On You?
22 mins
·
12:00, 25 Sept 2019
·
Recommended
It’s becoming increasingly obvious to some of the bigger brands out there, that traditional TV advertising is no longer as effective as it used to be. The fact that more and more consumers are choosing to cut the cord and move to streaming services is partly to blame for this slump - and no one who uses streaming services want adverts on their platform; afterall, it’s part of the reason that they switched.
Presenter: Richard Bradbury, Freda Liu, & Arvindh Yuvaraj
Producer: Christine Wong
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