Cracking the Half-Boiled Business Model
Adrian Lau, The Posh Egg
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Would you pay RM35 for a box of eggs? What if the eggs were slow-cooked to perfection and served with Dashi and spring onions? That’s Adrian Lau’s proposition, and apparently it’s getting him 40 - 50 orders per week. We speak to Adrian about his onsen egg business, creating a single-texture yolk, and using word of mouth as a viable marketing tactic.
Produced by: Arvindh Yuvaraj
Presented by: Arvindh Yuvaraj
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