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Cracking the Half-Boiled Business Model

Adrian Lau, The Posh Egg

23-Mar-21 10:00

Cracking the Half-Boiled Business Model

Would you pay RM35 for a box of eggs? What if the eggs were slow-cooked to perfection and served with Dashi and spring onions? That’s Adrian Lau’s proposition, and apparently it’s getting him 40 - 50 orders per week. We speak to Adrian about his onsen egg business, creating a single-texture yolk, and using word of mouth as a viable marketing tactic.

Produced by: Arvindh Yuvaraj

Presented by: Arvindh Yuvaraj


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