BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Musk's X-Periment: Twitter's Bold Move

Musk's X-Periment: Twitter's Bold Move

Anna Loi, Co-Founder and Director of Content and Digital Marketing, Good & Honest Co.

28-Jul-23 12:00

Musk's X-Periment: Twitter's Bold Move

X’s decision to rebrand itself from the iconic blue bird we’ve come to know as the place to get our fix of the latest discourse has caused waves in the social media sphere. According to experts, the rebrand of Twitter could cost the app to lose up to between $4 billion and $20 billion in value.

We have Anna Loi, Co-Founder and Director of Content and Digital Marketing at Good & Honest Co in the studio with us today, talking to us about X’s decision to rebrand itself, and how, and when, a company should follow in its footsteps to rebuild their brand.

Photo credits: Shutterstock

Produced by: Richard Bradbury

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  managingCorporatescontroversiesculturetechnology

Tags:  twitterrebrandingsocial mediaelon musk





Play / Pause

Listen now : Top 5 at 5

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Sarah Jane Mahmud, Senior Financial Services Research Analyst at Bloomberg Intelligence

7:45 AM

Top Story

Dr. Lee Chee Leong, Senior Lecturer, Institute of China Studies, University Malaya

8:00 AM

The Breakfast Grille

Connie Go, CEO, Feytech Holdings Berhad

8:30 AM

Morning Brief

Maryam Ismail, Analyst at ISIS Malaysia

8:45 AM

Morning Brief

Munira Mustaffa, Executive Director, Chasseur Group

9:00 AM

Opening Bell

9:15 AM

Opening Bell

9:35 AM

People, Planet, Profit

10:05 AM

Open For Business

Lakshita Wijerathne, CEO, Eutech Cybernetic

11:00 AM

Marketing Mojo

Nur Azre Abdul Aziz, Head of Offline Acquisitions & Partnerships, TikTok Shop Malaysia

12:00 PM

Enterprise Explores

Michel Borst, Asia Vice President, Commvault

1:00 PM

The Breakfast Grille Repeat

Connie Go, CEO, Feytech Holdings Berhad

2:05 PM

Beyond the Ballot Box

What Has Become of Student Movements & Activism Today?; Ooi Kok Hin, Bersih

3:05 PM

Live & Learn

4:05 PM

Health & Living

Mind Matters: How The First 1,000 Days Impact Mum’s Mental Health, Benjamin Looi, Clinical Psychologist & Manager of Community Development, Thrive Well | Melissa Ngiam, CEO, Yayasan Generasi Gemilang

5:00 PM

Top 5 at 5

6:00 PM

Inside Story

Talkback Tuesday

7:30 PM

Earth Matters [REPEAT]

9:00 PM

Bar None