BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Navigating Advertising And Marketing Ethically

Navigating Advertising And Marketing Ethically

Richard Ker, Chief Storyteller, Richard Ker Digital

02-Nov-23 12:00

Navigating Advertising And Marketing Ethically

Recently a local pharmacy has received plenty of backlash from netizens on its controversial ad. We have seen such controversial ads happen before, with Kendall Jenner’s Pepsi ad and Watsons Malaysia's "Legenda Cun Raya" campaign, which were also both criticised and labelled as racist by netizens when they were released back in 2017. These ads raise eyebrows, stir emotions, and even spark outrage. They push the boundaries, challenge societal norms, and sometimes, they cross the line. But what happens when advertisers find themselves in the eye of a storm? It's now more critical than ever for businesses to engage in ethical advertising and marketing practices.

Today on Enterprise Biz Bytes, we explore the importance of ethical advertising and marketing for SMEs as well as what's the balance between promoting inclusivity and responsible advertising that SMEs should practise when producing marketing collaterals. Joining us is Richard Ker, Chief Storyteller at Richard Ker Digital.

Produced by: Kishan Sivaswamy, Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  CorporatescontroversiesmanagingSMEentrepreneurs

Tags:  ethical business practicesethical advertisingcorporate crisesadvertisingmarketingcorporate communication





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

A Bit of Culture (REPEAT)

Positivity In Peril; Kam Raslan | Dhanya Nair | Vernon Adrian Emuang

12:00 PM

I Love KL (REPEAT)

Trees - The Soul of Our City Landscape; Shuhana Shamsuddin, President, Pereka Bandar

1:00 PM

Best of Enterprise (REPEAT)

Serial Founder Robin Chase: Don’t Raise Venture Funding; Robin Chase, Co-Founder and Former CEO, Zipcar

2:00 PM

Popcorn Culture (REPEAT)

Stuff We Missed: Mrs Harris Goes To Paris

3:00 PM

GGWP (REPEAT)

Review - Crow Country; Jonathan Leo, Content Director, Kakuchopurei.com

4:00 PM

Pick Of The Pops

Ep547

6:00 PM

The Pulse (REPEAT)

Pulse Picks - Fred again..., Quantic, Moses Sumney, L’Impératrice