BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  Pricing Strategies You Should Know

Pricing Strategies You Should Know

Dr Siti Munerah, Lecturer for Principles of Marketing, Sunway University

21-Mar-23 12:00

Pricing Strategies You Should Know

Apparently, when it comes to finding the sweet spot for your product or service price, looking at costs and competitors pricing is not enough.

Customers are getting smarter about pricing tactics and psychology.

So how should you price your products or services to keep customers happy? Do consumers still fall for the nine-ending pricing strategy? We speak to Dr Siti Munerah, Lecturer for Principles of Marketing at Sunway University to discuss.

Photo Credits: Freepik

Produced by: Lily Chai

Presented by: Lily Chai, Freda Liu


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomymanagingentrepreneursSME

Tags:  pricing tacticsfinancepricingsalesmarketing





Play / Pause

Listen now : Inside Story

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Azrul Mohd Khalib, CEO, Galen Centre for Health & Social Policy and Ben Youdan, Director at ASH New Zealand

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

The Property Show

10:05 AM

Open For Business

Adeline Tang, Freshable

11:05 AM

HerVantage

Kim May Chee, Founder and CEO, COCODry

12:00 PM

Enterprise Biz Bytes

Rina Neoh, Partner & Co Founder, Ficus Venture Capital

1:00 PM

The Breakfast Grille Repeat

Azrul Mohd Khalib, CEO, Galen Centre for Health & Social Policy and Ben Youdan, Director at ASH New Zealand

2:05 PM

Live & Learn

Should Calling Colleagues “Dear” and “Sayang” Be Considered Sexual Harassment?

3:05 PM

Earth Matters

Coral Reef Restoration - The Good, The Bad and The Ugly

4:05 PM

Health & Living

How Far Have We Come In Treating Coronary Artery Disease?

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Review

The Little Mermaid

8:00 PM

Cruise Control

Daniel Fernandez, dsf.my | Ariff Roose | Richard Bradbury

10:00 PM

The Pulse