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Social Commerce is the Future of Online Shopping

Vartika Verma, Vice President Global Marketing, Yellow.ai

21-Jan-22 13:00

Social Commerce is the Future of Online Shopping

Online retail is constantly evolving, and social media has become a pivotal part of the online shopping journey. While platforms like Instagram were used mainly for advertising products in the past, it has quickly turned into its own e-commerce platform, providing consumers with a more personalized shopping experience. Online shopping is here to stay, but it seems like social commerce is the form it’ll take moving forward.

Image Credit: Shutterstock | Rawpixel.com

Produced by: Arvindh Yuvaraj

Presented by: Audrey Raj, Freda Liu


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Categories:  business analysisentrepreneurshipSMEmarketstrends and forecaststechnologypeople and placestech

Tags:  instagramtiktokfacebookecommerceretailadscontentEBB-Allianz


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