BFM 89.9
The Business Station
Social Commerce is the Future of Online Shopping
25 mins·13:00, 21 Jan 2022
Social Commerce is the Future of Online Shopping
25 mins
·
13:00, 21 Jan 2022
·
Recommended
21 mins
24 mins
Guest: Vartika Verma, Vice President Global Marketing, Yellow.ai
Online retail is constantly evolving, and social media has become a pivotal part of the online shopping journey. While platforms like Instagram were used mainly for advertising products in the past, it has quickly turned into its own e-commerce platform, providing consumers with a more personalized shopping experience. Online shopping is here to stay, but it seems like social commerce is the form it’ll take moving forward.
Image Credit: Shutterstock | Rawpixel.com
Presenter: Audrey Raj, Freda Liu
Producer: Arvindh Yuvaraj
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