Over the last few weeks, Enterprise has explored fundraising from various angles. Among other things, we now have a better idea of how much we should be raising, what to keep an eye on when raising from VCs, and whether equity crowdfunding might be right for your business.

That said there’s one crucial element that we haven’t explored yet - how much work goes into fundraising - from what it looks and feels like on the ground, to the type of questions prospective investors ask and the role of storytelling and community.

On the back of their RM 3.4 million equity crowdfunding round, we discuss all this and more with Nadhir Ashafiq, the Co-Founder & Executive Director of regional logistics platform TheLorry.