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The Business Station
What the Festive Season Told Us About Post-Pandemic Consumer Behaviour
26 mins·12:00, 15 Feb 2022
What the Festive Season Told Us About Post-Pandemic Consumer Behaviour
26 mins
·
12:00, 15 Feb 2022
·
Recommended
Guest: Saurabh Madan, General Manager of SEA and ANZ, MoEngage
There’s more data about shopping and consumer behaviour than ever before, but what are brands doing to leverage all those insights? Over the recent festive season, a customer engagement platform ran a survey on spending trends with some surprising results. These insights, if harnessed properly, could help brands thrive over the coming year by understanding post-pandemic consumer behaviour.
Image Credit: Shutterstock | Syda Productions
Presenter: Audrey Raj, Freda Liu
Producer: Arvindh Yuvaraj, Christine Wong
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