There’s more data about shopping and consumer behaviour than ever before, but what are brands doing to leverage all those insights? Over the recent festive season, a customer engagement platform ran a survey on spending trends with some surprising results. These insights, if harnessed properly, could help brands thrive over the coming year by understanding post-pandemic consumer behaviour.

Image Credit: Shutterstock | Syda Productions

Produced by: Arvindh Yuvaraj, Christine Wong

Presented by: Audrey Raj, Freda Liu

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  SME,  business analysis,  entrepreneurship,  trends and forecasts,  markets,  tech,  family

Tags:  online shopping,  retail,  data analytics,  spending,  ecommerce,  EBB-Allianz,