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What Turns An Entrepreneurial Idea Into Action

Dr Melati Nungsari, Assistant Professor of Economics, Asia School of Business

29-Nov-22 12:00

What Turns An Entrepreneurial Idea Into Action

Micro, small and medium enterprises (MSMEs) are the backbone of most developing countries. Hence why many countries have also developed initiatives to encourage entrepreneurship to grow MSMEs to strengthen the economy. But are the initiatives enough to encourage entrepreneurship? What are the actual reasons for Malaysians to become entrepreneurs? Dr Melati Nungsari, Assistant Professor of Economics at the Asia School of Business, explains the factors that can drive a sole entrepreneurial idea or intent into real action.

Image Credit: Shutterstock | Jacob Lund

Produced by: Jeremy Ng

Presented by: Richard Bradbury, Lily Chai

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Categories:  Corporatesmanagingthe workplaceSMEentrepreneurs

Tags:  motivationsentrepreneursbusinesssmesmsmes

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