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The Business Station
Five For Fortune Ep 10: 5 Branding Lessons by Beyonce
4 mins·12:30, 10 Apr 2014
Five For Fortune Ep 10: 5 Branding Lessons by Beyonce
4 mins
·
12:30, 10 Apr 2014
·
Recommended
42 mins
17 mins
Actress, Entrepreneur, Musician - Beyonce’s earnings as of 2013 is USD53 million. Despite the explicit nature of her latest album, Beyonce, it sold 430,000 units within 24 hours of release. What can we learn about brand marketing from Queen Bey?
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ASEAN’s digital payments sector is experiencing rapid growth, fueled by increasing smartphone use, fintech innovation, and a booming e-commerce landscape. Key markets like Indonesia, Vietnam, and the Philippines are leading the way, with major opportunities in digitizing MSMEs and expanding rural financial access. Consumers are shifting toward mobile-first behavior, embracing e-wallets, mobile banking, and digital banks that offer greater convenience and accessibility. ASEAN central banks are strengthening cooperation to enhance payment linkages through QR code integration and shared standards. A major initiative, Project Nexus, aims to make cross-border payments faster, cheaper, and more seamless, though challenges remain in aligning regulations and infrastructure. As digital transactions surge, cybersecurity becomes critical, with the need to protect users without disrupting the payment experience. Importantly, digital finance is helping bank the unbanked, especially in rural areas, where mobile money and fintech tools are providing people with their first access to formal financial services.How can ASEAN ensure inclusive growth as digital payments continue to expand?
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