From a family involved in manufacturing clothes for several decades to developing their own recognisable brand names like Kitschen and Niichi, Kay Chow joins the family fold in leading one of its brands, Dressing Paula. She shares with us the direction of the new brand and how it stands out.

Produced by: Freda Liu

Presented by: Freda Liu

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Tags:  retail,  fashion,  ecommerce,  branding,  Personal Finance,  Personal Development,  Managerial Resources/Development