As Executive Vice President of Global Partners and Alliances of CitiXsys with more than a decade of retail industry experience under her belt, Paula Da Silva shares why omnichannel - and not multichannel - is the way to go for retailers, and her take on the so-called “retail apocalypse”.

Produced by: Christine Wong

Presented by: Freda Liu

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  retail,  shopping malls,  integration,  Personal Finance,  Personal Development,  Managerial Resources/Development,  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship