BFM 89.9

Podcast  >  Enterprise  >  Marketing Mojo  >  Don’t Get Distracted by Tech, The Consumer Is Key

Don’t Get Distracted by Tech, The Consumer Is Key

Mário Braz de Matos, Co-founder and Managing Partner, Flying Fish Lab

18-Jun-24 11:00

Don’t Get Distracted by Tech, The Consumer Is Key

“Data is not insights; knowledge is not understanding. That’s something that people confuse. I’ve heard clients look at a table and say, “There’s an insight here,” and I go, “No, that’s a table, it gives you data.” (The table) doesn’t explain the ‘why’. The ‘why do people behave?’ Why do people love? Why do people want? The ‘why’ is the valuable bit from the dollar sense. Because once you understand the ‘why’, then it’s easy. But the data is what you have to interrogate.” Mário Braz de Matos, Flying Fish Lab.

On this episode of Marketing Mojo, Mário Braz de Matos, Co-founder and Managing Partner of Flying Fish Lab dives into the key lessons that consumer brands need to learn from the beauty industry's technological adoption and how it's shaping modern marketing practices.

Mario and Flying Fish Lab focus on what they call ‘Controlled Disruption’, and we tap into this, alongside his 30 years of experience working with brands such as Unilever, Coca-Cola, Estée Lauder, and Nestlé, to extract the key lessons mentioned above.

Among other things, we’ll dive into the increasing demand for hyper-personalization and the pivotal role of technology in transforming consumer experiences, as well as explore the impact of e-commerce to the potential of Gen AI technologies.

So, listen in as we explore key strategies in marketing innovation and how your brand can tap into changes in tech and consumer behavior in order to navigate the competitive and ever-changing business environment of today and tomorrow.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  technologymanagingCorporatesmarketsinternationalentrepreneurs

Tags:  Controlled DisruptionHyper-Personalizationconsumer experiencebeauty industrye-commerce

Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows

6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

7:30 AM

Morning Brief

7:45 AM

Top Story

8:00 AM

The Breakfast Grille

8:30 AM

Morning Brief

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

9:35 AM

People, Planet, Profit

10:05 AM

Open For Business


11:00 AM

Marketing Mojo

Understanding and Leveraging the Sales and Marketing Funnel

12:00 PM

Enterprise Explores

Yong Kai Ping, CEO, Selangor Information Technology & Digital Economy Corporation (SIDEC)

1:00 PM

The Breakfast Grille Repeat

Marie Owen Thomson, Senior Vice President for Economics & Sustainability, IATA

2:05 PM

Discovery Hour

Happily Ever After? #2: Sinful Fairy Tales [REPEAT]; Sheldon Cashdan, Child Psychologist & Author

3:05 PM

Beyond the Ballot Box

Malaysia Must Push For Peace & Justice For Rohingyas; Ro Nay San Lwin, Rohingya Activist | Tun Khin, President of Burmese Rohingya Organisation of the UK

4:05 PM

Health & Living

Mind Matters: How Divorce Affects Children; Dr Nicole Chen Lee Ping, Registered Counsellor

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday

8:00 PM

Front Row [REPEAT]

9:00 PM

Bar None