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Fractional CMO - The Cost-Effective Advantage?

Nizwani Shahar, CEO, Havas Malaysia

25-Jun-24 11:00

Fractional CMO - The Cost-Effective Advantage?

In today's fast-paced and digitally driven marketplace, the role of a Chief Marketing Officer (CMO) is even more essential yet complex than ever. Traditional marketing strategies are being upended by new technologies and changing consumer behaviours, necessitating agile and innovative approaches to stay competitive.

Amidst these shifts, the concept of a fractional CMO where a highly experienced marketing executive serves several organisations part-time has emerged as a cost-effective solution for companies needing expert marketing leadership without the overhead of a full-time position.

This model is particularly appealing for startups, small to medium-sized businesses, or any organisation undergoing transformation that requires seasoned strategic insight but cannot justify the expense of a full-time CMO.

In this episode of Marketing Mojo, we explore the future of the marketing function, the role of CMOs, and the rise of fractional CMOs, with Nizwani Shahar, the Chief Executive Officer of Havas Malaysia.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories:  managingCorporatesmarketseconomyentrepreneursWomen in Business

Tags:  fractional CMOmarketingcmo

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