In a Meltwater 2024 State of Social Media report, it found that the adoption of AI tools is becoming more prevalent among Asia Pacific marketing and communication professionals including Malaysia, with 55% of all respondents aiming to ramp up their AI usage in 2024.

This surge in AI adoption brings with it a host of ethical considerations that are becoming increasingly pressing. From job displacement and security issues to AI biases and environmental impacts, the responsible and sustainable deployment of AI in marketing technology (MarTech) is critical. Ensuring fairness and impartiality in algorithms and thoughtful deployment of AI systems are essential steps to mitigate potential negative impacts.

Today’s conversation with Jan Wong, Founder of OpenMinds Group Malaysia, explores these critical areas, to provide a roadmap for businesses to navigate the complexities of AI in MarTech, ensuring that its deployment is both effective and ethical.