BFM 89.9

Podcast  >  Enterprise  >  Marketing Mojo  >  Honesty Sells: Why Ethical Marketing is Good Business

Honesty Sells: Why Ethical Marketing is Good Business

Brandon Lee, Co-founder, Pandan Social

16-Apr-24 11:00

Honesty Sells: Why Ethical Marketing is Good Business

In this day and age where consumer awareness and expectations are higher than ever, the impact of responsible and ethical marketing on consumer behaviour has become a pivotal focus for businesses.

As brands navigate the complexities of marketing in a digital age, the practices of ethical marketing such as transparency, privacy, and integrity play critical roles in shaping consumer trust and loyalty. Besides, it also influences purchasing decisions, foster long-term consumer relationships, and drive the sustainability of businesses.

In this episode, we speak with Brandon Lee, the Co-founder of Pandan Social, on ethical marketing practices and its importance, as well as examine successful strategies and regulatory frameworks, and seek to highlight the benefits of adhering to ethical marketing standards in a competitive market landscape.

Produced by: Carol Wong

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologymanagingCorporates

Tags:  responsible marketingethical marketingmarketing

Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows

11:00 AM

A Bit of Culture (REPEAT)

The Hubris of the 90s; Kam Raslan | Julian Yap | Hafiz Noor Shams

12:00 PM


Wooden You Like To Learn Woodworking?; Loh Jon Ming, Co-founder, KitaBina

1:00 PM

Best of Enterprise (REPEAT)

Withholding Tax: The What, The Complex, and The Ugly; Thanneermalai, Managing Director, Thannees Tax Consulting Services

2:00 PM

Popcorn Culture (REPEAT)

Throwback: Clue

3:00 PM


Impressions - Stellar Blade; Najman Maliki

4:00 PM

Pick Of The Pops Ep544

6:00 PM

The Pulse (REPEAT)

Pulse Picks

7:00 PM

Dire Straits Special