Marketing Mojo: Buckle Up
Sharifah Salmah Syed Harun
Statistics show that child seats reduce the risk of death by over 70% for infants and 50% for children between the ages of one and five. In a bid to raise awareness, Volkswagen Malaysia is joining forces with the Association of Registered Childcare Providers Malaysia also known as Persatuan Pengasuh Berdaftar Malaysia (PPBM) to raise awareness on the importance of keeping children safe whilst on the road.
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