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Marketing Mojo: The Power of Word-of-Mouth

Mahesh Neelakantan

19-Jun-15 13:00

Marketing Mojo: The Power of Word-of-Mouth

Technology has made word of mouth - that crowdsourced opinion -  more relevant than ever. Yet, many are still in the dark as to how to work it. What are the ways to enhance the power of word of mouth in the digital society?


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Tags:  the power of word-of-mouthmahesh neelakantanadvocacy malaysiadigital societycrowdsourcetechnologymarketingword of mouthConsumer Goods/ServicesIndustrial Goods/ServicesMedia, Marketing, AdvertisingSocial Enterprises, Non-ProfitsProfessional ServicesTelecom, IT, TechnologyCEO/Business leadersPersonal DevelopmentManagerial Resources/DevelopmentEntrepreneur Resources/Development


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