BFM 89.9
The Business Station
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44 mins
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Technology has made word of mouth - that crowdsourced opinion - more relevant than ever. Yet, many are still in the dark as to how to work it. What are the ways to enhance the power of word of mouth in the digital society?
the power of word-of-mouthmahesh neelakantanadvocacy malaysiadigital societycrowdsourcetechnologymarketingword of mouth
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