Technology has made word of mouth - that crowdsourced opinion -  more relevant than ever. Yet, many are still in the dark as to how to work it. What are the ways to enhance the power of word of mouth in the digital society?

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Tags:  the power of word-of-mouth,  mahesh neelakantan,  advocacy malaysia,  digital society,  crowdsource,  technology,  marketing,  word of mouth,  Consumer Goods/Services,  Industrial Goods/Services,  Media, Marketing, Advertising,  Social Enterprises, Non-Profits,  Professional Services,  Telecom, IT, Technology,  CEO/Business leaders,  Personal Development,  Managerial Resources/Development,  Entrepreneur Resources/Development