BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Enterprise  >  Marketing Mojo  >  Marketing Mojo: Upping Your Game in the Digital Space

Marketing Mojo: Upping Your Game in the Digital Space

Damien Levin

29-Apr-16 13:00

Marketing Mojo: Upping Your Game in the Digital Space

Social and video advertising is set to snowball as the current spend of 10% in brand budgets are expected to grow to 40% by 2020. As online behaviour moves away from offline to Facebook, Twitter, Instagram and Youtube, the dollars will soon start shifting across in response. What are companies struggling with and how do they need to shift in order to catch up with the pace of the US and Europe in the ad industry?


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  Digital MediaDigital AdvertisingfacebooktwitterYoutubeinstagrammobile penetrationinternet penetrationinternetbranding


Share this podcast




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

H.E. Ary Norton de Murat Quintella, Ambassador of Brazil to Malaysia

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

What's the Focus

10:05 AM

Open For Business

Nik Emir Din, CEO, Bitsmedia

11:05 AM

Tech Talk

MSP with Matt Armitage

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

H.E. Ary Norton de Murat Quintella, Ambassador of Brazil to Malaysia

2:05 PM

Front Row

3:05 PM

Redefining Success

4:05 PM

Health & Living

Doctor in the House: No Fun In Fungal Infections

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

8:05 PM

Just For Kicks

9:00 PM

A Bit of Culture

10:00 PM

Track By Track