Marketing Mojo: How to Select an Awesome Trademark
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Trademarks are the face of any brand. Naturally, something so prominent needs to be chosen carefully, lest the brand or business be stuck with an unfortunate trademark. How do companies choose a trademark that is smart, catchy and strong? How can the choice of a trademark dictate the life of a business? What are the best types of trademarks from both a legal and marketing perspective?
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