BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Wise Move To Be Street Smart In Marketing?

Wise Move To Be Street Smart In Marketing?

Leonard Lim, Chief Strategy Office, Ideascape Consulting Group | Mohan Alagappar, General Manager, GBA Corporation

28-May-24 11:00

Wise Move To Be Street Smart In Marketing?

Today's Marketing Mojo episode explores the debate between being book-smart and street-smart, focusing on how street-smart strategies can transform marketing. While book-smart individuals gain a solid educational foundation that prepares them for the future, street-smart individuals rely on attitude, experience, and exposure to navigate real-world complexities. This episode discusses how street-smart approaches can enhance marketing efforts, driving higher sales conversions and ROI.

We speak with Leonard Lim, Chief Strategy Office, Ideascape Consulting Group; and Mohan Alagappar, General Manager, GBA Corporation, on what entails and makes a savvy street-smart marketeer, the key considerations and how to acquire a street-smart mentality and enhance street-smart marketing capabilities over time.

Leonard and Mohan are two of our 25 speakers at the upcoming BFM the 19th BFM Brandfest, taking place on the 3rd and 4th of July at the CCEC @ TheVertical, Bangsar South City.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  SMEentrepreneursmarketsmanagingCorporates

Tags:  street-smart marketeersmarketersmarketingmarketing strategyroi





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

7:30 AM

Morning Brief

7:45 AM

Top Story

8:00 AM

The Breakfast Grille

8:30 AM

Morning Brief

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

9:35 AM

People, Planet, Profit

10:05 AM

Open For Business

Dr. Matt Khan, Founder, Chiropractic First Group (CFG)

10:45 AM

BFM Football Minutes

Euro Edition

11:00 AM

Marketing Mojo

Nizwani Shahar, CEO, Havas Malaysia

12:00 PM

Enterprise Explores

Shrawan Saraogi, APAC Head of Expansion, Wise

1:00 PM

The Breakfast Grille Repeat

Mohd Mirza Mohamed Noor, CEO of My Digital ID Sdn Bhd

2:05 PM

Discovery Hour

3:05 PM

Beyond the Ballot Box

4:05 PM

Health & Living

5:00 PM

Top 5 at 5

6:00 PM

Inside Story

Talkback Tuesday

7:30 PM

Earth Matters [REPEAT]

7:45 PM

BFM Football Minutes

Euro Edition

9:00 PM

Bar None