Founded in 2006, Easybook.com started off as a platform that sold bus tickets in Malaysia and Singapore but has since grown operations regionally. Last year it made RM300 million in revenue and RM10 million in net profit, with aims to hit RM500 million in revenue and RM30 million in profit this year.

The company has raised a total fund of USD$8.5 million over 3 rounds. The first was a $500,000 round, followed by a USD$3 million round. Then in 2021, the company raised US$ 5 million Series C round from Malaysia boutique investment firm, Emissary Capital and utilised the new funds to invest in the business but also to get through the pandemic.

Easybook is focused on maintaining its first mover advantage in this space with continued expansion into Indonesia and Vietnam, and is also preparing itself for an IPO - with the company scouting for listing locations that will provide it the best valuation.

In this episode of Open For Business, dive into Easybook's origins as a pet project back in 2006 and the 18 year journey that William has been on, how the business has changed as the internet economy grew, its competitive advantage in this space, the underlying business itself, and IPO thoughts.