Revenue in the global baby products market is expected to breach $12 billion this year and expand further as awareness grows about baby nutrition, hygiene, and safety. And with 20% of baby products sales taking place online—more than any other consumer packaged goods category - it’s a good time to be in the baby products business. We speak to one of the largest baby product distributors in Malaysia, Astra Baby about demand in this part of the world, and how quickly retailers need to grow to adapt to parents’ needs.