BFM 89.9
The Business Station
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43 mins
Founded in India, AI-driven marketing-tech platform SilverPush is now expanding into Southeast Asia, to work with brands like Samsung, CocaCola, McDonald’s, Cadbury and Unilever to enhance audience engagement for customers in the region. Silverpush uses advanced technology such as video fingerprinting and content recognition technology to help brands break through the ad clutter, and we speak to them about what’s in store for the company and for us consumers in 2019.
Presenter: Audrey Raj
Producer: Audrey Raj
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